What if it’s not that “green”?
Professor Dan Kammen comments on Bloom’s carbon promises. The California Public Utilities Commission gives rebates to companies that use “Bloom boxes.” Bloom Energy claims that their boxes reduce carbon emissions and increase energy efficiency. In reality, however, the carbon reductions have not been up to Bloom’s projections.
While some call this “greenwashing,” Dr. Kammen emphasizes that companies have an obligation to explain why new technologies do not meet expectations:
“If you are receiving public money or private investor money you need to own up to your bottom line. You do have a responsibility to explain that difference. It’s not being irresponsible—it’s being an ambassador for an emerging technology.”
See the full story on NBC here.